Socioeconomic Impact of Operations in the Mediterranean28 January 2021 | Webinar | Online
The port of Barcelona presents an innovative strategy, which makes it the main Euro-Mediterranean logistics hub- The port is serving customers mainly located in Spain, France, Italy, Portugal, and North Africa. The strategy of the port consists of three main pillars: first, the expansion of the port and its logistics areas; second, the improvement of connectivity with the “hinterland” and the “foreland”; finally, the excellence in the provision of services, emphasizing the service of orientation to the Customer, the Port Community System, the Mark of Quality Efficiency Network, the logistical consultation, the program of information and divulging of customers and the “ecocalculadora” . The potential of the Mediterranean and the need to create synergies and joint region’s ports promotions should be analysed in order to highlight best practices and potential improvements. Initiatives such as the Mediterranean Corridor (2013) have allowed the adaptation of Europe to new international trade flows, which need to be promoted.
Lecture by Santiago García-Milà, Deputy Director of the Barcelona Port Authority. The event is presented by Iván Roa Perera, director of the Master’s and Postgraduate Area of the Abat Oliba CEU University. In collaboration with the Master of Logistics and International Trade, Universitat Abat Oliva CEU.