In a society like today’s, where technology plays an increasingly important role in our everyday lives, it is essential to consider how we want it to be part of our lives, and how we can use it to
promote wellbeing and equality. Moreover, it is vital to ensure the protection of personal information and confidentiality. Values such as trust, closeness and privacy are no longer confined
to the field of human relations, but are extending to our relationship with algorithms. Thus, by considering ethical and moral principles in the development and implementation of technology,
a more human and responsible approach can be guaranteed in our societies today.

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