Intercultural Communication From an Audiovisual Perspective: A Comparative Study Between Several Mediterranean Countries

21 October 2015. From 18:30 | Conference | English | IEMed, Barcelona
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The series of lectures “Keys to understanding the Mediterranean of the s. XXI ” begins, which is included in the second edition of Aula Mediterrània, the interuniversity program of the European Institute of the Mediterranean (IEMed) organized in close collaboration with the academic world.

From the theoretical conceptualization around intercultural communication, and with emphasis in the Mediterranean countries, it deals with the function, effectiveness, specificities and intercultural characteristics of products such as advertising, soap opera and commercial advertising. For example, the same advertising product, television or internet, is compared in different Mediterranean countries. The speaker analyzes the footprint of cultural values ​​in television advertising in different Mediterranean countries. His research takes into account the presence of topics such as individualism, masculinity, the culture of fear, and the unequal distribution of power in commercials.Seminar by Anke Van Haastrecht, Professor of Intercultural Communication at the Faculty of Communication at the University of Groningen since 1993. She has a background of 10 years of international teaching and research. PhD in Cultural Analysis from the University of Amsterdam with the topic “Rebellion against power: the filmic discourse of Maria Luisa Bemberg”. Her research focuses on topics related to communication and image in advertising, television, realities and soap operas.



Teresa Velázquez

Professor Universitat Autònoma de Barcelona

Anke Van Haastrecht

Professor University of Groningen



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